Entice your audience with video content.
We know that video advertising, especially on social media is booming. Businesses are finding success with it and consumers are on board.
According to research:
- Video is consumers’ favourite type of branded content on social media. (Animoto)
- Social media is the top reason marketers named for creating videos in the last 12 months. (Animoto)
Why are videos so popular?
Videos are extremely quick and easy to consume. We’re all guilty of passively scrolling through our social media feeds and often only the most compelling content tends to grab our attention. Videos can capture viewers’ interest in the first few seconds so success lies in the ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
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